Bateman Case Study Team

Each year, the Public Relations Student Society of America (PRSSA) hosts the Bateman Case Study Competition, which provides college students across the country the opportunity to gain experience planning a comprehensive public relations campaign with a real-life client.

Five AU public relations students participated as part of campaign team CountAUIn in this years competition. The campaign was dedicated to assisting the U.S. Census Bureau by working to ensure college students and other select publics understand the importance of completing the Census and how and when that is done.

The first public every Bateman team was tasked with understanding and reaching was undergraduate students at their academic institution. The second public, Ashland County Amish and Old Order Mennonite residents, were selected after careful research of the Ashland community. Team members conducted primary and secondary research to understand what these populations knew and did not know about the census and how to best reach each population with key messaging strategies.

Full story at ashlandcomstudies.blogspot.com